Getting Started on Book of Cooks – How to Attract Potential Customers / Patrons
You just signed up and are eager to start showcasing your cuisine, specialties, or skills? Here are some recommendations that will help you get started and contribute to make your profile more visible and attractive (see embedded presentation for visuals):
1. Upload a profile picture to let potential patrons/customers know that there is a real person behind your profile (very important!).
2. Create a 150 character teaser that makes your profile stand out from the crowd (we call it the “Refrigerator Pitch” as in “Elevator Pitch”).
3. Provide a street name and number so that your profile shows up on the maps and on the home page (see the “Address” field on your account).
4. Say a word about yourself and feel free to link to your website, recipes (see “About Me”). Think of BookOfCooks as a storefront!
5. Consider inviting a few peers, clients, and friends to write a candid review that will help bring your profile to life; as you know, testimonials go a long way!
ps. Remember to adjust your privacy settings to show your contact information (telephone or email)!
Happy Cooking!!
